Tennessee AI Regulations
The ELVIS Act is a surgical strike against the unauthorized cloning of human likenesses and voices. Tennessee is the first state to explicitly protect "voice" as a property right in the context of AI. The act allows artists and individuals to sue AI companies that create "digital replicas" of their voice or likeness without authorization.
In-Depth Analysis
This is a direct response to the rise of AI-generated music and "voice-skinning" in gaming and media. While it is primarily targeted at the entertainment industry, it has implications for any company using synthetic media.
Practical Implications for SMBs & Healthcare
Healthcare organizations using AI-generated "virtual avatars" for patient education must ensure that these avatars are not based on the likeness or voice of any real person without a formal licensure agreement.
Key Provisions
ELVIS Act — Voice & Likeness Protection
Protects individuals' voice and likeness from unauthorized AI-generated replicas. Applies to commercial use, with specific protections for musicians and performers.
AI Disclosure in Commercial Communications
Businesses using AI-generated voice or likeness in advertising and commercial communications must obtain consent and provide clear disclosures.
Bills & Statutes
Ensuring Likeness Voice and Image Security (ELVIS) Act
Signed into law, effective July 1, 2024
Applicability & Enforcement
Who It Applies To
Anyone using AI to replicate an individual's voice or likeness for commercial purposes in Tennessee. Broad applicability to advertising, entertainment, and media industries.
Enforcement
Private right of action. Individuals whose voice or likeness is misappropriated may sue for damages.
Penalties
Actual damages plus profits attributable to the unauthorized use; statutory damages available; attorney's fees recoverable in willful violation cases.
Recommended Compliance Actions
Steps organizations should consider to prepare for and comply with Tennessee's AI regulations.
- 1
Synthetic Media Review: Audit all AI-generated voices and avatars to ensure they are generic and not based on specific real-world individuals.
- 2
Licensing Audit: If using "voice-clones," verify that a signed agreement exists that specifically covers AI reproduction.
Related TrustEdge Services
As of May 22, 2026. We are not lawyers and this is not legal advice. It is the responsibility of consumers of this data that they verify the applicability and current ratified statutes and legal precedence with a qualified attorney licensed in the state or country they are researching.
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