Tampa, FL
AI governance in Tampa
No comprehensive statute, and a deceptive-practices theory
Tampa means healthcare, insurance and financial services, tourism and hospitality, and port and logistics. Florida tried twice in 2026 to pass an Artificial Intelligence Bill of Rights. The Senate passed it both times. The House did not take it up. Those buyers do not have a comprehensive Florida AI statute to comply with.
TrustEdge serves organizations in Tampa and across Florida, with engineers and assessors on-site for the work. AI Academy and agent engagements are delivered nationally.
The pressure
What Tampa organizations are actually dealing with
Florida’s status is narrow. Nothing in Florida law requires a private-sector organization to inventory AI systems, run impact assessments, disclose automated decision-making, provide human review of an adverse outcome, or notify consumers that they are interacting with AI. The profiling opt-out binds only a controller with more than $1 billion in global revenue that also meets an advertising, smart-speaker, or app-store test, which a hospital, insurer, hotel, or terminal operator does not meet. The Attorney General’s deceptive-practices theory does not require an AI statute.
Sectors we serve here
- Healthcare
- Insurance and financial services
- Tourism and hospitality
- Port and logistics
Narrow status, after two bills the House did not take up
Florida’s status is narrow. No comprehensive AI statute is on the Florida books. Nothing in Florida law requires a private-sector organization to inventory its AI systems, to run impact assessments, to disclose automated decision-making, to provide human review of an adverse outcome, or to notify a consumer that the consumer is interacting with AI. A Tampa hospital, insurer, hotel, or port operator should not budget a workstream against that list. The list is the set of duties the state does not impose.
The Governor backed an Artificial Intelligence Bill of Rights in the 2026 regular session and again in an April special session. The Senate passed the bill both times. The House refused to take it up both times. CS/SB 482 passed the Senate 35-2 on March 4, 2026 and died in Messages on March 13, 2026. SB 2-D, the special-session text, passed the Senate 37-1 on April 28, 2026 and died in a House subcommittee the next day. House leadership took the position that AI should be regulated federally. The comprehensive project is not law.
A profiling opt-out that stops at a controller test
The Florida Digital Bill of Rights and the political-advertising rule in section 106.145 both took effect on July 1, 2024. A Florida consumer can opt out of profiling in furtherance of a decision that produces a legal or similarly significant effect. Profiling, for this statute, is any solely automated processing used to evaluate or predict economic situation, health, preferences, reliability, behavior, or location.
Only a controller owes that opt-out. A controller is a for-profit entity with more than $1 billion in global gross annual revenue that also meets one of three further tests: over 50 percent of revenue from online advertising, a consumer smart speaker with a cloud virtual assistant, or an app store with at least 250,000 applications. Together those tests describe a handful of technology platforms. A hospital system, a regional insurer, a hotel group, or a terminal operator is not what they describe. Consent to process sensitive data is a separate requirement, and it reaches more businesses than the controller provisions do. That consent rule is the wider privacy fact. It is neither the profiling opt-out nor an AI-governance statute.
Each violation of the privacy statute can be penalized by as much as $50,000. The amount triples if the violation involves a Florida consumer who is a known child, if personal data is not deleted or corrected after an authenticated request, or if the business keeps selling or sharing personal data after an opt-out. The statute allows a 45-day cure period after written notice, except for a violation involving a known child. A consumer is not given a private lawsuit under this statute.
Political ads and hosting platforms, not the clinic
Section 106.145 was created by CS/HB 919 in 2024. It covers a political advertisement, an electioneering communication, or another miscellaneous advertisement that uses generative AI to depict a real person doing something that did not actually occur. The required line is fixed: “Created in whole or in part with the use of generative artificial intelligence (AI).” The duty attaches only where the content was created with intent to injure a candidate or to deceive regarding a ballot issue. Omitting the line is a first-degree misdemeanor. The Florida Elections Commission enforces the section through the complaint process in section 106.25, and that process has expedited hearing provisions. A patient notice, a booking confirmation, and a claim letter are not political advertisements. Publishing them in Florida does not attach this disclaimer.
Brooke’s Law is chapter 2025-133. Both chambers passed it unanimously. It was signed on June 10, 2025 and took effect on approval. A covered platform has to establish and publicize a process by which a victim can ask for removal of a sexually explicit depiction that was altered without consent, and it has to remove the material within 48 hours of a valid request. Failing that duty is treated as an unfair or deceptive practice. The addressee is a platform that hosts the material. The duty is not an AI-development duty, and it is not a duty of a clinic, an insurer, or a hotel that does not host user-generated content.
Deceptive-practices exposure, and the sector bills that died
On June 1, 2026 the Attorney General filed an 83-page civil complaint, the first state-led suit of its kind against an AI developer. The pleaded counts are the Florida Deceptive and Unfair Trade Practices Act, negligence, gross negligence, strict product liability, fraudulent misrepresentation, and public nuisance. The relief sought includes civil penalties of up to $10,000 per violation, injunctive relief, damages, and disgorgement. A separate criminal investigation was announced on April 21, 2026. The civil theory is consumer deception and product safety. It is not an AI-specific regulation, which is why the pleading does not need an AI statute.
The Florida-specific exposure that changes day-to-day behavior is the marketing claim. Do not describe an AI system to a Florida consumer or patient in terms the testing does not support. That is a deceptive-practices question, and it applies to any business. It does not create an inventory duty, and it does not create a human-review mandate.
Two sector bills died on March 13, 2026. SB 146 would have directed the Florida Digital Service to study how state agencies use AI, and it died in committee. HB 281 would have restricted AI in psychological, clinical, counseling, and therapy services, and it died in the Health Professions & Programs Subcommittee. Florida has no statute governing AI in clinical care, in utilization review, in claims adjudication, or in state-agency procurement. A utilization-review tool at a Tampa payer is not under a Florida AI rule.
The AI-adjacent enactment of 2026 regulates buildings and utility load, not models. CS/CS/SB 484 was signed on May 7, 2026 and took effect on July 1, 2026. It addresses large-load utility service and water permitting for large-scale data centers, it preserves local land-use authority, and it orders a study of data-center construction and operations. It does not regulate AI systems, models, or deployments. The Senate has now passed an Artificial Intelligence Bill of Rights twice, by wide margins, and the Governor is behind the project. What has stopped it is House leadership. That is a fact about the sessions already held. It is not a statement that the 2027 session will enact the bill.
How the work is delivered in Tampa
Where the organization operates only in Florida, the governance program can say out loud that the organization is almost certainly outside every Florida AI provision on the books. Write the conclusion down, with the date and the sources. An assumption left unspoken is a different and weaker artifact. Where the organization also does business in other states, each of those states needs its own reading. Florida still contributes no general AI duty of its own.
Four work products, and not a Florida filing, are what the governance readiness assessment means: which AI is in use, which of it already sits inside a certification boundary, which contracts mention it, and which gaps appear against ISO/IEC 42001 and the NIST AI Risk Management Framework. The reading happens beside the clinical, claims, hotel, or terminal group that runs the system. A bill that died in the House is not what the assessment is glossing.
The AI Academy service page holds a diagnostic that costs nothing and ends in a scorecard. That scorecard is not an inventory, not a boundary note, not a contract reading, and not a gap list. TrustEdge’s only assessment credential is HITRUST Authorized External Assessor, which covers assessing other organizations. Holding it does not certify TrustEdge. Sitting for the assessment does not certify the organization reviewed.
Regulatory context
The Florida rules that reach Tampa buyers
Florida has no comprehensive AI statute. Two attempts at an AI Bill of Rights passed the Senate and died in the House. What exists is narrow: election deepfake disclaimers, a takedown duty for altered sexual imagery, and a privacy law that reaches almost nobody.
There is no Florida AI Act
Nothing in Florida law requires a private-sector organization to inventory AI systems, run impact assessments, disclose automated decision-making, provide human review of an adverse outcome, or notify consumers that they are interacting with AI. CS/SB 482 would have created parts of that framework. It passed the Senate 35-2 on March 4, 2026 and died in Messages on March 13, 2026. SB 2-D, the special-session version, passed the Senate 37-1 on April 28, 2026 and died in a House subcommittee the next day. House leadership took the position that AI should be regulated federally.
Florida Digital Bill of Rights — profiling opt-out, but a threshold almost nobody meets
The FDBR gives Florida consumers a right to opt out of "profiling in furtherance of a decision that produces a legal or similarly significant effect," where profiling means any form of solely automated processing used to evaluate or predict a person's economic situation, health, preferences, reliability, behavior, or location. That right binds only "controllers": for-profit entities with more than $1 billion in global gross annual revenue that also either derive over 50 percent of revenue from online advertising, operate a consumer smart speaker with a cloud virtual assistant, or run an app store with at least 250,000 applications. Three companies-worth of criteria, not a general business law. A separate consent requirement for processing sensitive data reaches more businesses than the controller provisions do.
Sector bills that did not pass
SB 146 would have directed the Florida Digital Service to study state-agency AI use; it died in committee March 13, 2026. HB 281 would have restricted AI in psychological, clinical, counseling, and therapy services; it died in the Health Professions & Programs Subcommittee the same day. Florida has no statute governing AI in clinical care, utilization review, claims adjudication, or state-agency procurement. Healthcare and insurance organizations operating in Florida are governed by HIPAA, FDA, and existing insurance law — not by a Florida AI rule.
Data centers, not models
The one AI-adjacent thing that did pass in 2026 is CS/CS/SB 484, signed May 7, 2026 and effective July 1, 2026. It addresses large-load utility service and water permitting for large-scale data centers, preserves local land-use authority, and orders a study of data center construction and operations. It regulates the physical infrastructure. It does not regulate AI systems, models, or deployments.
All Florida AI provisions, in full →
Reviewed against primary sources as of September 14, 2026.
This page summarizes public law for orientation and is not legal advice.
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- Baltimore, MDFrameworks, contracts, and other states
- Pittsburgh, PANarrow laws, and enforcement already underway
- Providence, RISeveral buyer types, and separate inventories
- Albany, NYEnacted, in three layers that rarely meet
Talk to us about AI governance in Tampa
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